This fall, the allure of Paris arrives stateside as Chamère, the ready-to-drink Kir Royale, officially launches in the US. Inspired by the iconic French cocktail celebrated by fans of Emily in Paris, which streams on Netflix, is produced by MTV Entertainment Studios and created by Executive Producer Darren Star (Beverly Hills 90210, Sex and the City, Younger). Chamère captures the essence of Parisian sophistication with a playful twist, offering Americans a chance to enjoy a playful taste of the City of Light wherever they are.
Chamère combines sparkling wine with natural cassis flavor to create a delightful blend that echoes the elegance of the Kir Royale while adding a touch of whimsy. Packaged in a chic 25cl can, Chamère is perfect for those who appreciate style, convenience, and a bit of playful sophistication, making it easy to enjoy the glamour of Paris on the go.
“Chamère is more than just a drink—it’s a celebration of the Parisian art de vivre with a hint of cheeky charm,” said Letizia Razzino, Global Brand Director at The Quintessential Brands Group. “Inspired by the allure and playfulness of Emily in Paris, Chamère allows consumers to experience a touch of French elegance and fun wherever they may be.”


















