When Netflix’s Emily in Paris introduced viewers to the Kir Royale during the third season of the show, the cocktail gained newfound visibility among audiences far beyond France.
Now, Chamère, a playful spin on the fictional champagne house Champère on the show, has brought the classic French cocktail to the ready-to-drink (RTD) market in the United States, furthering the influence of pop culture on beverage trends.
“This launch wouldn’t have been possible without Emily in Paris and her brilliant idea during the show to create a Kir Royale in cans,” says Enzo Visone, CEO of Quintessential Brands Group, the company behind Chamère, via email. “At Quintessential Brands, we helped Paramount bring this idea to life.”


















