Chamère Launches ‘Emily in Paris’-Inspired Ready-to-Drink Kir Royale

This fall, the allure of Paris arrives stateside as Chamère, the ready-to-drink Kir Royale, launches in the U.S. The offering is inspired by the iconic French cocktail celebrated by fans of “Emily in Paris,” which streams on Netflix, produced by MTV Entertainment Studios and created by executive producer, Darren Star. Chamère captures the essence of Parisian sophistication with a playful twist, offering Americans a chance to enjoy a playful taste of the City of Light wherever they are.

Chamère combines sparkling wine with natural cassis flavor to create a blend that echoes the elegance of the Kir Royale while adding a touch of whimsy.

“Chamère is more than just a drink – it’s a celebration of the Parisian art de vivre with a hint of cheeky charm,” says Letizia Razzino, global brand director, The Quintessential Brands Group. “Inspired by the allure and playfulness of ‘Emily in Paris,’ Chamère allows consumers to experience a touch of French elegance and fun wherever they may be.”


Address*
Emily in Paris logo

/