When Netflix’s Emily in Paris introduced viewers to the Kir Royale during the third season of the show, the cocktail gained newfound visibility among audiences far beyond France. Now, Chamère, a playful spin on the fictional champagne house Champère on the show, has brought the classic French cocktail to the ready-to-drink (RTD) market in the…

The latest release takes a storyline from the series from fictional plot point to IRL product The “Emily in Paris” effect continues. There’s been no shortage of brand partnerships and collaborations in conjunction with the hit Netflix show, and the latest release takes a storyline from the series from fictional plot point to IRL product.…

After Season 4, Emily may not be in Paris anymore, but you can get a taste of France with a real-life version of the show’s fictional Chamère cocktail. The Kir Royale was featured in Season 3 of Emily in Paris; when Lily Collins’ character found herself funemployed, her former co-worker Luc ordered her the pink…

Although still warm in NYC, the evening felt like we were transported to Paris with Emily herself. Guests got to mingle surrounded by the trickling autumn leaves and a French orchestra; the highlight was finally tasting the darling ready-to-drink cocktail. In between conversations were “oohs and ahhs” at how light and refreshing the cocktail was.…

’Chamère,’ an ’Emily in Paris’ inspired alcoholic beverage, is making its debut in the U.S. market, bringing a taste of Parisian sophistication to American consumers. Drawing inspiration from the iconic show, Chamère is crafted to encapsulate the charm, elegance, and allure of French culture but with a modern twist that appeals to a global audience.

From spirits using upcycled ingredients to better-for-you soda, we take a look at some of the newest beverages launching around the globe. Innovation in the beverage industry continues to thrive. Our weekly round-up of beverage NPD highlights just some of the interesting launches around the globe.

This fall, the allure of Paris arrives stateside as Chamère, the ready-to-drink Kir Royale, launches in the U.S. The offering is inspired by the iconic French cocktail celebrated by fans of “Emily in Paris,” which streams on Netflix, produced by MTV Entertainment Studios and created by executive producer, Darren Star. Chamère captures the essence of Parisian sophistication with a…

On Thursday, Chamère, a ready-to-drink canned cocktail inspired by the popular French Kir Royale cocktail enjoyed in the Netflix hit show “Emily in Paris,” just hit shelves. The canned cocktail from The Quintessential Brands Group is meant to offer Americans the chance to enjoy a taste of Paris — passport not required. The 250-milliliter cans come…

While many people have watched Emily and her chaotic love life bloom in the Netflix series Emily in Paris, one thing is constant throughout every season. Emily and her friends are always willing to enjoy a spirited cocktail. With Chamère, everyone can enjoy that Parsian vibe by just popping a bottle. From a simple glass…

This fall, the allure of Paris arrives stateside as Chamère, the ready-to-drink Kir Royale, officially launches in the US. Inspired by the iconic French cocktail celebrated by fans of Emily in Paris, which streams on Netflix, is produced by MTV Entertainment Studios and created by Executive Producer Darren Star (Beverly Hills 90210, Sex and the City, Younger). Chamère captures…

Quintessential Brands Partners with MTV Entertainment Studios, Producers of Hit Netflix Series EMILY IN PARIS, to Launch Premium RTD Cocktail Quintessential Brands today announces the launch of its premium kir royale RTD cocktail Chamère, in collaboration with Paramount and MTV Entertainment Studios, the producers of the hit Netflix series, EMILY IN PARIS. Created by executive producer…

Quintessential Brands announces the launch of its premium kir royale RTD cocktail Chamère, in collaboration with Paramount and MTV Entertainment Studios, the producers of the hit Netflix series, EMILY IN PARIS. Created by executive producer Darren Star (Younger, Sex and the City, Beverly Hills 90210), EMILY IN PARIS revolves around Emily, an ambitious twenty-something marketing executive…

Quintessential Brands has teamed up with global travel experience player, Avolta to launch premium Ready-to-Drink (RTD) cocktail brand Chamère in travel retail. The 75cl Chamère bottle (10.5% ABV) will be exclusively released in the channel by Avolta and will be available at its stores across the UK, Europe, Latin America, North America and Asia Pacific…

The Distilled Spirits Council of the United States (Discus) predicts a big season for spirits-based canned cocktails, following a year of rapid growth. In 2023, the category grew by 26.8%, with convenience and portability resonating with consumers….

Quintessential Brands has launched its premium Kir Royale RTD cocktail Chamère, in collaboration with Paramount and MTV Entertainment Studios, the producers of the Netflix series, EMILY IN PARIS. Created by executive producer Darren Star (Younger, Sex and the City, Beverly Hills 90210), EMILY IN PARIS revolves around Emily, an ambitious twenty-something marketing executive from Chicago,…

Quintessential Brands today has announced the launch of its premium Kir Royale RTD cocktail Chamère, in collaboration with Paramount and MTV Entertainment Studios, the producers of the hit Netflix series, Emily in Paris. Created by executive producer Darren Star (Younger, Sex and the City, Beverly Hills 90210), Emily in Paris revolves around Emily, an ambitious…

The fictional Chamère from Netflix’s Emily in Paris is now a real sensation thanks to a collaboration between Quintessential Brands, Paramount and MTV Entertainment Studios. During Emily in Paris Season 3, Emily fell in love with the French cocktail Kir Royale and pitched it as an RTD to her agency clients…